Unlike a wedding photographer, an event photographer is skilled to cover company events, awards ceremonies, religious ceremonies and more. These images can be used for corporate promotions or to document the event.
Typical costs:
In general, the cost of event photographer is determined by the level of experience and service provided, as well as the length and size of the event.
An event photographer's hourly rate typically ranges from $50 to $300. For example, Event Photography of Maine charges $50 per hour for photography sessions (DVD of images included). They also offer advanced photography sessions from $150 per hour, which includes a DVD with photos that have been digitally edited and enhanced (red eye removal, touchups or cropping).
An event photographer's daily rate (eight hours) or half-day rate (four hours) typically costs $500-$3,000. For example, David Lissy Photography[1] in Denver offers a "Gold Event Coverage" package for $3,000 with up to four hours of event coverage for a guest list up to 300 people. Images are posted online for viewing and ordering.
An event photograph should offer a pre-event consultation over the phone or in person to discuss the specifics and understand the client's needs before signing a contract.
One or more trained photographers should attend the event and offer either stationary or roaming photo coverage, whatever is specified in the contract. Stationary photography is used to capture a ceremony or presentation while roaming photography is effective in capturing receptions or groups of people interacting.
Digital proofs of the photographs should be provided either online or on a disc and given to the client. High resolution images and full rights to those are sometimes included in a package rate, but contracts differ by photographer.
Additional costs:
Depending on how far a photographer travels to cover an event, he or she may charge a travel fee billed by the mile or by the hour. For example, Kevin Gourley[2] in Austin, TX, charges a base travel fee of $45 (up to 20 miles), plus $1 each mile after the first 20. Photographer Steven Rotsch[3] in Charleston, W. Va, charges $600 plus expenses for each full day of travel.
A deposit is typically required to reserve the event photographer, with 50% of the package price being the most common rate. Chicago's PLP Studios[4] charges a $375 deposit before booking the $750 half-day package, for example.
Hard copy prints are sometimes included in an event photography package, but are most often ordered a la carte. For example, Brown Newell Photography in Elkhart, IN, charges $5.50 for one 4x6 print up to $44 for one 16x20 print.
Discounts:
Sometimes an event photographer may reduce rates for a non-profit organization or charity event. For example, Bay Area Event Photography[5] in San Jose, CA, offers a discount to charitable organizations.
Shopping for an event photographer:
The Professional Photographers of America[6] and the American Society of Media Photographers[7] both provide a searchable directory to help clients find a reputable event photographer.
ASMP[8] also offers tips on working with a photographer, controlling costs and understanding image rights.
Before signing a contract or placing a deposit, ask an event photographer for references. A strong portfolio and good follow-through are musts.
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