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CostHelper > Small Business  > Corporate Video Production

Corporate Video Production Cost


How Much Does Corporate Video Production Cost?

 
low costTraining Videos: $1,500-$3,000 Per Finished Minuteaverage costBroadcast Commercials: $7,000-$10,000 Per Finished Minutehigh costCorporate Video Packages: $15,000-$100,000
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Corporate Video or DVD production is a start-to-finish process that provides writing, filming, editing and distributing video footage. The final presentation or promotional video is typically distributed online or via a DVD.

Typical costs:

  • The cost of a corporate video varies according to the length and complexity of the project. For instance, a company training video typically requires less editing and therefore costs less (per finished minute) than a commercial. Other price factors include the number of locations, talent and equipment costs, according to Wisconsin-based 3N Productions[1] .
  • Corporate videos of all types typically range from $500-$10,000 per finished minute. For example, D Video Productions[2] in New York reports that training videos typically range from $1,500-$3,000 per finished minute.
  • Broadcast commercials typically cost $7,000-$10,000 per finished minute, according to D Video Productions.
  • Low-budget corporate video packages typically range from $500 to $5,000, depending on the length of the video (generally 10 minutes or shorter), number of filming locations and technology used. For example, Kevin Campbell Films[3] in Denver offers packages ranging from a $500 promotional video (one minute long, two hours of filming) to a $5,000 marketing video (10 minutes long, five days of filming).
  • High-budget corporate video packages typically range from $5,000 to $15,000, but may go as high as $100,000 depending on the length of the video, special effects and number of filming locations. For example, a 30-minute infomercial package at Mark7 Studios[4] in New Jersey typically costs $9,000. CCG Event Productions[5] quotes corporate video packages ranging from $15,000 to $100,000.
Related articles: Commercial Photographer, Event Photographer

What should be included:
  • The three stages of video creation include pre-production (what happens before filming, such as writing the script and hiring actors or presenters), production (filming) and post-production (editing and distributing the film). D-Vision Video[6] in New Jersey lists examples of services included at each stage.
  • Before filming, the production specialist should discuss the overall concept and script ideas with the client. Video examples should also be available for the client's review.
  • During filming, the production company should supply all necessary equipment and a trained production staff to guide the client through creation of the corporate video.
  • After filming, a copy of the film should be available for the client to distribute to as many channels as necessary for marketing or training purposes.
Additional costs:
  • Video production services are sometimes available a la carte and typically cost $45-$250 per hour. Goodheart Media Services[7] in New Hampshire offers videographers for $250 per hour (for the first two hours, or $75 per hour afterward), while Memories Videography[8] in Virginia offers film editing services at $90 per hour.
  • Script writing services typically cost around 10% of the video budget, or a fixed fee as determined by the writer. Script Services by Bruce Miller[9] ranges from $150 to $180 per finished minute for video scripts.
  • Professional DVD burning or duplication services typically cost $35 to $75 per disc unless specifically included in the package rate. For instance, Hello World Communications[10] in New York City charges $35 for the first disc and $3-$5 for each extra copy.
  • Generic DVD packaging typically ranges from 5 for a paper sleeve to 30 cents for a plastic DVD case. Professionally printed DVD packaging with duplication services generally ranges from 50 cents to $3 per copy.
Discounts:
  • The number of services required (such as script-writing) will increase the amount of the total bill. Customers can limit the amount of services required for a discounted bill by writing their own script, if allowed by the production company.
  • For small production budgets, consider hiring video production students at a local college, who may have access to the same types of equipment as professional production companies.
Shopping for corporate video production:
  • Media Communications Association -International[11] offers a searchable directory of MCA-I member video productions companies by state.
  • D Video Productions[12] details the major cost drivers for video production. These include audience, length, on-camera talent and field production, which are helpful in understanding the price of production packages.
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External Resources:
  1.  www.3nvideopro.com/faq.asp
  2.  www.dvideoproductions.com/
  3.  www.kevincampbellfilms.com/prices.html
  4.  www.blacktiemagazine.com/save_the_date_2010/MARK7%20STUDIOS%20%20%20-%20%20%20POST-PROD...
  5.  creativegang.wordpress.com/tag/dvd-production/
  6.  www.dvisionvideo.com/corporate-videos.php
  7.  www.goodheartmedia.com/pricelist.htm
  8.  www.memoriesvideography.com/post.asp
  9.  www.mindspring.com/~mmm/service.html
  10.  www.hwc.tv/video_services_nyc.html
  11.  www.mca-i.org/en/directories/search.asp
  12.  www.dvideoproductions.com/
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