 | Training Videos: $1,500-$3,000 Per Finished Minute |
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 | Broadcast Commercials: $7,000-$10,000 Per Finished Minute |
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 | Corporate Video Packages: $15,000-$100,000 |
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| Corporate Video or DVD production is a start-to-finish process that provides writing, filming, editing and distributing video footage. The final presentation or promotional video is typically distributed online or via a DVD. | | |
| Typical costs: | - The cost of a corporate video varies according to the length and complexity of the project. For instance, a company training video typically requires less editing and therefore costs less (per finished minute) than a commercial. Other price factors include the number of locations, talent and equipment costs, according to Wisconsin-based 3N Productions.
- Corporate videos of all types typically range from $500 -$10,000 per finished minute. For example, D Video Productions in New York reports that training videos typically range from $1,500 -$3,000 per finished minute.
- Broadcast commercials typically cost $7,000 -$10,000 per finished minute, according to D Video Productions.
- Low-budget corporate video packages typically range from $500 to $5,000, depending on the length of the video (generally 10 minutes or shorter), number of filming locations and technology used. For example, Kevin Campbell Films in Denver offers packages ranging from a $500 promotional video (one minute long, two hours of filming) to a $5,000 marketing video (10 minutes long, five days of filming).
- High-budget corporate video packages typically range from $5,000 to $15,000, but may go as high as $100,000 depending on the length of the video, special effects and number of filming locations. For example, a 30-minute infomercial package at Mark7 Studios in New Jersey typically costs $9,000. CCG Event Productions quotes corporate video packages ranging from $15,000 to $100,000.
What should be included: | - The three stages of video creation include pre-production (what happens before filming, such as writing the script and hiring actors or presenters), production (filming) and post-production (editing and distributing the film). D-Vision Video in New Jersey lists examples of services included at each stage.
- Before filming, the production specialist should discuss the overall concept and script ideas with the client. Video examples should also be available for the client's review.
- During filming, the production company should supply all necessary equipment and a trained production staff to guide the client through creation of the corporate video.
- After filming, a copy of the film should be available for the client to distribute to as many channels as necessary for marketing or training purposes.
Additional costs: | - Video production services are sometimes available a la carte and typically cost $45 -$250 per hour. Goodheart Media Services in New Hampshire offers videographers for $250 per hour (for the first two hours, or $75 per hour afterward), while Memories Videography in Virginia offers film editing services at $90 per hour.
- Script writing services typically cost around 10% of the video budget, or a fixed fee as determined by the writer. Script Services by Bruce Miller ranges from $150 to $180 per finished minute for video scripts.
- Professional DVD burning or duplication services typically cost $35 to $75 per disc unless specifically included in the package rate. For instance, Hello World Communications in New York City charges $35 for the first disc and $3 -$5 for each extra copy.
- Generic DVD packaging typically ranges from 5 for a paper sleeve to 30 cents for a plastic DVD case. Professionally printed DVD packaging with duplication services generally ranges from 50 cents to $3 per copy.
Discounts: | - The number of services required (such as script-writing) will increase the amount of the total bill. Customers can limit the amount of services required for a discounted bill by writing their own script, if allowed by the production company.
- For small production budgets, consider hiring video production students at a local college, who may have access to the same types of equipment as professional production companies.
Shopping for corporate video production: | - Media Communications Association -International offers a searchable directory of MCA-I member video productions companies by state.
- D Video Productions details the major cost drivers for video production. These include audience, length, on-camera talent and field production, which are helpful in understanding the price of production packages.
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Article updated June 2011 |
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