Search thousands of topics on CostHelper.com

BROWSE ALL TOPICS >> appliances babies & children  cars  consumer electronics health & personal care home & garden personal finance  pets  schools small business weddings
CostHelper > Small Business  > Signage

Signage Cost


How Much Does Signage Cost?

 
low costLow: Starts $20-$100 Per Signaverage costMedium: Can Run $100-$500 For Longer Signshigh costHigh: Longer Signs Can Run $300-$600; Or Even $1,000-$10,000 For Very Large Signs
post E-mail post Post  

Signs let a company communicate with passers-by, and can either announce the name and nature of the business or a special sale or event. Good signs are the least expensive and most affordable advertising for many businesses, according to the Small Business Administration[1] . While the cost of proper business signage is usually included in any start-up business budget, improved signage can also give a boost to an established company.

Typical costs:

  • Temporary signage for promotional or sales campaigns starts around $20-$100 per sign depending on size, type, number of colors used, quantity ordered and local prevailing rates, but can run $100-$500 or more apiece for larger full-color signs. Generally temporary signage includes window splashes, magnetic vehicle signs and small yard signs for seasonal promotions. This type of signage can also include vinyl/plastic/nylon banners, which run around $3-$9 a square foot or $40-$100 each for basic banners and $100-$500 or more for larger, heavy-duty, fade-resistant, custom-designed full-color banners.
  • Longer-lasting signage for a street-side ("monument") or roof top business name, vehicle lettering or other types of permanent signage start around $300-$600; Tennessee sign maker[2] estimates that an average 4x8-foot sign, installed, runs about $500. However, an outdoor sign can easily run $1,000-$10,000 or more for changeable-letter "reader" boards or "monument" signs (mounted on a pole or other structure separate from the business building). Bankrate.com lists actual sign costs[3] , ranging from $40 for a simple banner or $99 for a neon "open" sign, to $3,610 for an outdoor cabinet with two 3-color sign faces.
  • Depending on the type of business, a start-up store or company might easily require $5,000-$15,000 or more in business signage. Most sign companies require a deposit of 20-50 percent of the total cost when an order is placed, with the balance due when the sign is delivered.
Related articles: Graphic Designer, Business Cards

What should be included:
  • A full-service sign company will come to your location and survey your needs, working with you to select the best sign for your business within your budget, making sure it meets local signage ordinances and zoning codes, then building and installing your signs. The Small Business Administration gives an overview[4] of working with a sign company.
  • Other companies specialize in specific types of signs and will work with you to create that type of signage once you know what you want and what's allowed under the local signage regulations[5] . The International Sign Association explains the use of signage as marketing[6] and how to choose the right sign[7] for your business. (If renting or leasing, find out if your landlord has specific signage rules.)
  • Signs should be simple, easy to understand and attention-grabbing. The United States Sign Council offers detailed information on sign legibility[8] . FastSigns.com gives an overview[9] of various types of sign materials.
  • The Small Business Administration provides tips[10] for designing effective business signage.
Additional costs:
  • Books or videos[11] about effective signage cost around $25-$45 (and might be available at your local library), and can give you ideas about what signage might be best, and how others have creatively used signage to increase public awareness of their business.
  • For larger signs, check whether installation is included in the quoted price. Installation charges can run $50-$100 an hour, depending on location, type of sign and the complexity of the installation process. There may also be a minimum charge for installation.
Discounts:
  • Generally, the more identical copies of a single sign you order (such as "Sale!" or "Open!") the less they will cost per sign.
Shopping for signage:
  • Find examples of types of sign materials and designs you think might work well for your business and location. The Small Business Administrations hosts a sign gallery[12] and Sign Industry Magazine illustrates four signage makeovers[13] .
  • Once you have some idea of what you want, get quotes from several sign companies, evaluating the quality of the signs offered; the company's ability to design and deliver a sign that fits your needs, and budget and timeline. Bankrate.com explains what to do before[14] you buy a sign, and the Small Business Administration provides a questionaire[15] to use in interviewing potential sign companies.
  • Referrals to sign companies are available through the United States Sign Council[16] or by contacting the local group affiliated with the International Sign Association[17] . For banners and other quick signs, there are both local stores and national franchises such as FastSigns.com[18] .
post E-mail post Post  
CostHelper News


Forgotten Expenses In a Home Addition Budget
Items like construction costs, permit fees or debris removal aren't the only expenses to consider when calculating the total costs of a home remodeling project. || Posted August 5 2013


7 Ways to Stretch Your Reduced Food Budget
End of the year budgets are tight for everyone, especially in this economy.It's especially hard for the millions of Americans who depend on government programs like food stamps to help make ends meet. || Posted November 11 2013

‣ All CostHelper Blog Posts


What People Are Paying - Recent Comments


 

Comment On Your Experience With Signage
 
Subject:  *
Amount Spent:  *
Type of Sign: Size of Sign: 
Printer:   
Comments: 
Purchased:  Year: 
City:  * State:  *
 
Information about you:
Email:  * Email addresses are not displayed.
Name:  This is the name we'll display with your post.
me on this computer
*=required field.
 



External Resources:
  1.  www.sba.gov/category/navigation-structure/starting-managing-business/starting-business
  2.  www.elliott-design.net/sign_costs.htm
  3.  www.bankrate.com/brm/news/biz/tcb/19991122a.asp
  4.  www.sba.gov/category/navigation-structure/starting-managing-business/starting-business
  5.  www.sba.gov/category/navigation-structure/starting-managing-business/starting-business
  6.  www.signs.org/Default.aspx?tabid=238
  7.  www.signs.org/Default.aspx?tabid=239
  8.  www.usscfoundation.org/signLegibility.php
  9.  www.fastsigns.com/LearningCenter/SignInformation/SignMaterials
  10.  www.sba.gov/category/navigation-structure/starting-managing-business/starting-business
  11.  www.sba.gov/category/navigation-structure/starting-managing-business/starting-business
  12.  www.sba.gov/category/navigation-structure/starting-managing-business/starting-business
  13.  www.signindustry.com/vinyl/articles/2007-01-15-JD-SignageMakeoverFastsigns.php3
  14.  www.bankrate.com/brm/news/biz/tcb/19991122b.asp
  15.  www.sba.gov/category/navigation-structure/starting-managing-business/starting-business
  16.  www.ussc.org/search/search.php
  17.  www.signs.org/Default.aspx?tabid=222
  18.  www.fastsigns.com/My_Fastsigns
More Small Business Topics
Check Out All Costs for Small Business How Much Does a Security Guard Cost? How Much Does a Business Sale Attorney Cost? How Much Does a Motivational or Keynote Speaker Cost?

Search Thousands of Topics on CostHelper.com




Today's Featured Cost Articles

About CostHelper
CostHelper is based in Silicon Valley and provides consumers with unbiased price information about thousands of goods and services. Our writers are experienced journalists who adhere to our strict editorial ethics policy.

CostHelper Community
simple re-keying turned into outrageous replacements
Paid: 1100.00
I wanted locks rekeyed for a purchased home. I found a locksmith who runs his own business and is a one man team. $40 fee, $25 each lock for labor, and parts. Fair enough. I told him I wanted 3 locks rekeyed and one broken lock replaced... [more]
-expensive lesson
Door Lock Cost
Braces 12 yr old son
Paid: 5100.00
Insurance will pay 2000. Try not to deal with a office accepting Horizon NJ Health /Medicaid. Your child may end up waiting over 30 minutes over the scheduled appointment because Medicaid pts. need to be seen first... [more]
-LavenderBlue
Braces Cost
Child 2 surface Cavity Fill
Paid: 170.00
My dentist charges $170 for a 2-surface filling on an elementary aged child. Total bill for 9 cavities and 6 sealants is $1900... [more]
-
Cavity Filling Cost
Shingles Vaccine
Paid: 162.50
Presented at Dr. Office with mild shingles diagnosis. Was given vaccine to treat possible post shingles neuralgia. Poster in exam room showed CDC FDA protocol guidelines changed from age 60 to age 50... [more]
-Flyngator
Shingles Vaccine Cost
Air duct and furnace cleaning
Paid: 320.00
Found a deal on groupon for $59, for duct cleaning. Two guys came out a week later. They cleaned all the vents then stuck a vacuum in the main vent, they said, and let the machine go to work... [more]
-Torro
Duct Cleaning Cost
timing chain replacement
Paid: 2000.00
2001 F150 timing chain, I'm getting quoted a grand more everyone on this site, why is that?... [more]
-Chris Clingshoff
Replacing a Timing Chain Cost